Dear Business Research Methodology Students,
Please find the E-books used by the ARU for this course and Journals/Reviews for BRM purpose.
Ebooks
1. ENGLISH FOR ACADEMIC RESEARCH WRITING DOWNLOAD HERE
2. EXTENDED WRITING AND RESEARCH SKILLS DOWNLOAD HERE
Journals/Review
1. Corporate behavior vs brand behavior-towards integrated view DOWNLOAD HERE
2. Complaint behavior of Malaysian consumers DOWNLOAD HERE
3. Future of Corporate Social Responsibility DOWNLOAD HERE
4. The importance of corporate brand personality traits to a successful 21st century business DOWNLOAD HERE
5. Why bother about culture in sme & micro firms- innovation culture & entrepreneurial DOWNLOAD HERE
6.The importance of employees in the process of building customer experience DOWNLOAD HERE
Notes
1. Critical Reading DOWNLOAD HERE
2. How can I choose a good topic for my research paper DOWNLOAD HERE
Please find the E-books used by the ARU for this course and Journals/Reviews for BRM purpose.
Ebooks
1. ENGLISH FOR ACADEMIC RESEARCH WRITING DOWNLOAD HERE
2. EXTENDED WRITING AND RESEARCH SKILLS DOWNLOAD HERE
Journals/Review
1. Corporate behavior vs brand behavior-towards integrated view DOWNLOAD HERE
2. Complaint behavior of Malaysian consumers DOWNLOAD HERE
3. Future of Corporate Social Responsibility DOWNLOAD HERE
4. The importance of corporate brand personality traits to a successful 21st century business DOWNLOAD HERE
5. Why bother about culture in sme & micro firms- innovation culture & entrepreneurial DOWNLOAD HERE
6.The importance of employees in the process of building customer experience DOWNLOAD HERE
Notes
1. Critical Reading DOWNLOAD HERE
2. How can I choose a good topic for my research paper DOWNLOAD HERE
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